Coty Inc Digital Marketing Specialist in Los Angeles, California

Specialist, Digital Marketing - North America, Professional Beauty

Calabasas, CA


Our purpose is to celebrate and liberate the diversity of beauty. We challenge convention through invention, expanding our horizons to enrich your reality with possibility. We build brands to inspire and enable our consumers to experience the confidence and joy of expressing their beauty, their way.


OPI, the #1 salon professional nail brand worldwide,is seeking a Digital Marketing Specialist to join our North America (NA) team and work for one of the most dynamic companies in the professional beauty industry.Digital Marketing is transforming the way professionals and consumers engage and shop. The role will manage eCommerce assets; updates, distribution, supporting eCommerce trading and the full marketing team with regular digital reporting.

  • Support eCommerce trading manager and broader marketing team by delivering bi-weekly trading reports and monthly digital dashboards inclusive of KPIs across all digital activities.

  • Identify and report on key performance indicators to show value generated OPI digital marketing programs.

  • Lead updates and maintenance of the NA eCommerce content database, and process to share best in class brand assets across both Coty and Retailer eCommerce platforms.

  • Understand marketing, digital, trade marketing and sales teams’ roles to effectively communicate across teams to optimize and deliver programs and content.

  • Ensure high quality, accurate execution across all content for, Amazon and other top platforms.

  • Support core digital marketing paid media programs and .com optimization projects, like on-site search optimization, to drive brand awareness, consideration and increased conversion.

  • Stay current with best practices, strategies, and industry trends related to eCommerce, SEO and digital marketing.


  • Proficient in MS Office software and basic Photoshop.

  • HTML and CSS experience a plus.

  • Strong research skills and understanding of Adobe Omniture or Google Analytics, Google My Business, Webmaster Tools and other related tools.

  • Have strong attention to details and amazing follow through.

  • Be interested and passionate about the digital space and love the beauty industry.

  • Strong organizational skills to process, organize and track large amounts of information.

  • Keep priorities aligned with business needs and in a timely order.

  • Highly motivated to drive and produce results.

  • Able to work independently and can manage your own time.

  • Able to communicate effectively both verbally and in written form.

  • Understand the importance of collaborating at every level.

  • Maintain a positive outward attitude, even when situations become difficult.

We are Coty – and our people make us who we are.

It’s important that we find individuals who are a great fit for our business, not just for us but for you too. We want people to thrive here and, if you are the right culture fit with us and we with you, you’ll be able to shine and achieve beyond your own expectations.

  • For us, beauty is and beauty does. We are very focused because we all want the same thing: to help our consumers celebrate and liberate the diversity of their beauty – and that takes creativity, excellence and radical thinking – we are here to disrupt the beauty industry on behalf of consumers and you need to want to join that mission to succeed here.

  • We have an energetic intensity about us. We’re quite relentless in our determination to deliver, always accountable for our actions and tenacious. We will not be beaten by obstacles.

  • Responding quickly with agile thinking to business challenges and opportunities is second nature to us. We like it that way as it means we can be creative and find new ways to make things happen fast. Colleagues will expect it of you and you’ll expect it of them – we’re a team and we help each other. We’re all in it together – irrespective of level or part of the business.

  • We always go the extra mile, pushing the boundaries to be that best partner we can be to our customers and to excite and delight our consumers.

  • When you join Coty, you become part of a vibrantly diverse and energetic group who have fun in an intense sort of way. Because we’re not just here for the ride, we want to change things.


Coty’s purpose is to celebrate and liberate the diversity of our consumers’ beauty. Aligned to this is our mission – to strive over time to become the global industry leader by being the clear challenger in beauty, delighting consumers and creating long term shareholder value.

We are one of the world’s largest beauty companies with approximately $9 billion in revenue, and our strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands.

As the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics, we operate across three divisions:

  • Coty Consumer Beauty: focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as COVERGIRL, Max Factor and Rimmel

  • Coty Luxury: focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy

  • Coty Professional Beauty: focused on servicing salon owners and professionals in both hair and nail with brands such as Wella Professionals, Sebastian Professional, OPI and ghd

Coty is a truly global player with over 20,000 employees, operations in more than 40 countries in Asia, Latin America, Australia, Middle East and Africa, as well as Europe and North America and products sold in over 130 countries and territories. Our headquarters are in London, New York, Geneva and Paris.

Want to know more?

For additional information about Coty Inc., please visit .

At Coty, we embrace Diversity. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability.

Equal Employment Opportunities

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

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