Coty Inc Senior Brand Manager, Global Design Clairol Professional and Wella Color Charm in Los Angeles, California
Senior Brand Manager, Global Design Clairol Professional and Wella Color Charm
COTY, Calabasas, CA
Our purpose is to celebrate and liberate the diversity of beauty. We challenge convention through invention, expanding our horizons to enrich your reality with possibility. We build brands to inspire and enable our consumers to experience the confidence and joy of expressing their beauty, their way.
MISSION AND RESPONSIBILITIES
This individual will be responsible for brand management and leading global upstream design for Clairol Professional and Wella Color Charm professional hair brands (1/3 of COTY Professional Beauty NA Hair business), available to purchase for consumers and stylists in NA.
Entrepreneurial spirit, core marketing, digital skills and strong leadership will be needed to be successful. This role will involve setting and executing the strategy, development and introduction of new initiatives (both products and commercial), digital brand activation and all the go-to-market elements setting up the business for smooth execution and delivering both overall business goals and booklet goals. Additionally, the core focus will be to truly understand the beauty business and trends that will enable business keep hand on the pulse.
Develop and execute Brand vision, Brand Equity, Brand Purpose, Brand Visual Identity, Where to play – How to Win Strategies for each brand to deliver against Brand business objectives, with a challenger in Beauty mentality to win in a fast pace environment.
Set and deliver short and long-term initiative masterplan in collaboration with R&D, Supply Chain, Finance and Education.
Design and lead initiatives in the masterplan to drive sales.
Develop toolboxes of materials both for base business and initiatives to drive sales through awareness, trial and successful repeat on products.
Strong collaboration with creative agency from brief to finish.
Enable Digital transformation, SoMe/Influencer Marketing Strategies, e-Commerce. Design against Digital strategy & e-Commerce activations.
Lead and collaborate with cross-functional teams (R&D, Product Supply, Education, Sales and Finance) to deliver winning plans and best in class execution for the business.
Own the business (understand the sales trends, customer trends and all the elements affecting the business) to drive right choices and action driving topline and bottom line. Quarterly update the leadership on business results and actions taken.
Lead pricing strategy, cost strategy.
Analyze SKU performance and provide SKU rationalization recommendation to management team.
Drive early engagement and collaborate with Delivery Team on initiatives to ensure execution with excellence – manage Fit-To-Win (FTW) requirement from the market and core customers, incorporate core FTW into initiatives.
Create, manage and ensure discipline in executing Brand equity and Vis Id.
In touch with beauty industry, market trends and consumer insights. Understand the consumer and market requirements.
Manage brand budget within corporate processes and procedures.
Additional tasks, duties and responsibilities as assigned by management.
A bachelor's degree is required, and an MBA is preferred.
3+ years relevant work experience in marketing or brand management, preferably in beauty industry.
Knowledge across all areas of brand management (global, local, media planning including digital, influencer marketing, market analysis, market research, P&L management, marketing plans development). Marketing mastery and executional excellence.
Strong strategic skills, and eye for beauty and creative.
Strong analytical skills and digitally savvy.
Strong creative skills to properly evaluate.
Ability to innovate, develop and execute against all product initiatives.
Must be a self-starter, needs to be able to act with agility. NA Professional market is constantly evolving and changing. Will need to be able to stay focused on key priorities but also adapt quickly to a changing landscape.
Strong presentation and communication skills.
Strong attention to detail and accuracy. Have operational and financial discipline.
Driven and ambitious leader with strong sense of ownership, accountability, strong collaboration skills (win for the team) and action oriented mentality.
Strong leadership and consistent collaboration across multi-functional and customer teams is critical to driving engagement in and alignment to strategies and executions.
Needs to demonstrate the ability to Energize, Engage and Enable the team to deliver with excellence on long lead innovation, GTM strategies and plans. And in result create a high functioning team.
Proficient computer knowledge - MS Office (specifically Excel, PowerPoint)
We are Coty – and our people make us who we are.
It’s important that we find individuals who are a great fit for our business, not just for us but for you too. We want people to thrive here and, if you are the right culture fit with us and we with you, you’ll be able to shine and achieve beyond your own expectations.
For us, beauty is and beauty does. We are very focused because we all want the same thing: to help our consumers celebrate and liberate the diversity of their beauty – and that takes creativity, excellence and radical thinking – we are here to disrupt the beauty industry on behalf of consumers and you need to want to join that mission to succeed here.
We have an energetic intensity about us. We’re quite relentless in our determination to deliver, always accountable for our actions and tenacious. We will not be beaten by obstacles.
Responding quickly with agile thinking to business challenges and opportunities is second nature to us. We like it that way as it means we can be creative and find new ways to make things happen fast. Colleagues will expect it of you and you’ll expect it of them – we’re a team and we help each other. We’re all in it together – irrespective of level or part of the business.
We always go the extra mile, pushing the boundaries to be that best partner we can be to our customers and to excite and delight our consumers.
When you join Coty, you become part of a vibrantly diverse and energetic group who have fun in an intense sort of way. Because we’re not just here for the ride, we want to change things.
Coty’s purpose is to celebrate and liberate the diversity of our consumers’ beauty. Aligned to this is our mission – to strive over time to become the global industry leader by being the clear challenger in beauty, delighting consumers and creating long term shareholder value.
We are one of the world’s largest beauty companies with approximately $9 billion in revenue, and our strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands.
As the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics, we operate across three divisions:
Coty Consumer Beauty: focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as COVERGIRL, Max Factor and Rimmel
Coty Luxury: focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy
Coty Professional Beauty: focused on servicing salon owners and professionals in both hair and nail with brands such as Wella Professionals, Sebastian Professional, OPI and ghd
Coty is a truly global player with over 20,000 employees, operations in more than 40 countries in Asia, Latin America, Australia, Middle East and Africa, as well as Europe and North America and products sold in over 130 countries and territories. Our headquarters are in London, New York, Geneva and Paris.
Want to know more?
For additional information about Coty Inc., please visit www.coty.com .
At Coty, we embrace Diversity. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability.
Equal Employment Opportunities
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
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