Coty Inc Sr. Manager, Marketing ghd North America in Los Angeles, California

Sr. Manager, Marketing ghd – Social Media Management, Influencer Marketing & Premium Retail Channel Management

North America, Professional Beauty

COTY, Los Angeles, CA


Our purpose is to celebrate and liberate the diversity of beauty. We challenge convention through invention, expanding our horizons to enrich your reality with possibility. We build brands to inspire and enable our consumers to experience the confidence and joy of expressing their beauty, their way.


This position will cover a dual role: (i) Manage SoMe strategy and execution for ghd North America. It will also manage Influencer Marketing, PR plans & execution with excellence. (ii) Own Marketing and Commercial activation for Premium Retail channel, including e-Comm customers and SoMe customer activations.

The manager is expected to bring to life with excellence the Brand strategy and innovation masterplan. This role be pivotal within the organization by helping to spearhead fit-for-use for the channel plans, innovative promotions, creation and execution of in-store visual merchandising, but also leading SoMe, Influencer and Digital programs on our ghd platforms and in partnership with top customers.

  1. SoMe, Influencers and PR:
  • Develop and manage Influencer Marketing, SoMe strategy and execution on own & top customer platforms.

  • Manage influencers’ activations and partnerships, including sourcing talent, supply relevant product materials, educational materials, production management, product and asset trafficking amongst PR agency, Celebrity Stylists, Bloggers, etc (plus tracking and reporting results).

  • Assist with coordinating seasonal and NPD seeding.

  • Manage seeding list while tracking and reporting results.

  • Assist with compiling and circulating presentations with marketing and social assets for new product launches, activations, etc.

  • Assist with management of PR events and activations, including budget tracking, asset management, coordinating scheduling and travel, onsite management plus reporting results.

  • Manage internal and external distribution of all PR coverage.

  • Compiling and distributing reports for PR, social activity, events, activations and partnerships on a regular basis.

  • Day-to-day management of partnerships with professional and consumer Brand Ambassadors.

  1. Premium Retail Channel Marketing
  • Develop, manage, and optimize online and in-store marketing programs and promotions.

  • Collaborate with Sales, manage monthly marketing calendar and promotional execution in retail customers.

  • Merchandising assets development and distribution to Sales and Customers.

  • Manage e-commerce and CRM activations for Retail Customers.

  • Manage digital presence, SoMe postings (seeding and tracking) and activations for Retail customers.

  • Develop partnerships, dedicated plans and activations with top Retail customers.

  • Track and report competitive activity in category.

  • Compile decks for marketing presentations and events.

  • Own the business in the premium retail channel (collaborate with sales and trade marketing teams to understand sales trends, customer trends and all the elements affecting the business) to drive right choices and action driving topline and bottom line.

  • Manage Fit-To-Win (FTW) requirements from the Premium Retail channel and core customers, incorporate core FTW into initiatives and activations.


  • Bachelor degree required.

  • Digital and social-savvy.

  • Experience in digital marketing, 2+ years in similar role.

  • Beauty industry experience.

  • Strong collaboration skills.

  • Excellent oral and written communication skills.

  • Ability to build and maintain good rapport with internal and customer teams as well as external vendors and handle situations with confidence, tact, and resourcefulness.

  • Proficient in Microsoft Office Suite.

  • Well-rounded strategist.

  • Experience building, growing and optimizing customer engagement programs.

  • Self-starter and highly motivated; capable of working independently, yet collaboratively, within a fast-paced environment.

  • Ability to work well under pressure.

  • Exceptional project management, analytical skills and ability focus on key priorities in a constantly evolving market.

  • Strong leadership and consistent collaboration across multi-functional and customer teams.

  • Needs to demonstrate the ability to energize, engage and enable others.

  • Have strategic thinking, marketing mastery and executional excellence.

  • Demonstrate passion for beauty and in touch with the industry or broader pop culture.

ghd “good hair day, every day”

Is the world’s leading, award winning styling brand, with a portfolio of tools recognized for their superior performance, seductive design and revolutionary technology. Launched in the UK in 2001, has achieved enormous success in countries around the world. ghd scientists in Cambridge, England work together with stylists to develop patented technologies and breakthrough tools designed to provide healthier hair and long lasting styles.

Our vision is to make women look and feel beautiful every single day and empower them to be their unique selves who can always, without fail, have a good hair day every day. With a strong salon heritage, ghd products are used, loved and recommended by those “in-the-know”: professionals, consumers and celebrities worldwide. ghd is the only tool company with a dedicated lab for research and development for the past 15 years, currently stocked in over 60,000 salons globally and over 17 million stylers sold worldwide.

North America represents a major growth potential market for ghd as part of the COTY Professional Beauty organization.

We are Coty – and our people make us who we are.

It’s important that we find individuals who are a great fit for our business, not just for us but for you too. We want people to thrive here and, if you are the right culture fit with us and we with you, you’ll be able to shine and achieve beyond your own expectations.

  • For us, beauty is and beauty does. We are very focused because we all want the same thing: to help our consumers celebrate and liberate the diversity of their beauty – and that takes creativity, excellence and radical thinking – we are here to disrupt the beauty industry on behalf of consumers and you need to want to join that mission to succeed here.

  • We have an energetic intensity about us. We’re quite relentless in our determination to deliver, always accountable for our actions and tenacious. We will not be beaten by obstacles.

  • Responding quickly with agile thinking to business challenges and opportunities is second nature to us. We like it that way as it means we can be creative and find new ways to make things happen fast. Colleagues will expect it of you and you’ll expect it of them – we’re a team and we help each other. We’re all in it together – irrespective of level or part of the business.

  • We always go the extra mile, pushing the boundaries to be that best partner we can be to our customers and to excite and delight our consumers.

  • When you join Coty, you become part of a vibrantly diverse and energetic group who have fun in an intense sort of way. Because we’re not just here for the ride, we want to change things.


Coty’s purpose is to celebrate and liberate the diversity of our consumers’ beauty. Aligned to this is our mission – to strive over time to become the global industry leader by being the clear challenger in beauty, delighting consumers and creating long term shareholder value.

We are one of the world’s largest beauty companies with approximately $9 billion in revenue, and our strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands.

As the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics, we operate across three divisions:

  • Coty Consumer Beauty: focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as COVERGIRL, Max Factor and Rimmel

  • Coty Luxury: focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy

  • Coty Professional Beauty: focused on servicing salon owners and professionals in both hair and nail with brands such as Wella Professionals, Sebastian Professional, OPI and ghd

Coty is a truly global player with over 20,000 employees, operations in more than 40 countries in Asia, Latin America, Australia, Middle East and Africa, as well as Europe and North America and products sold in over 130 countries and territories. Our headquarters are in London, New York, Geneva and Paris.

Want to know more?

For additional information about Coty Inc., please visit .

At Coty, we embrace Diversity. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability.

Equal Employment Opportunities

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

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