Coty Inc Sr. Marketing Manager GHD-NA (Influencer-SoMe) in Los Angeles, California
ghd NA Senior Marketing Manager (Influencers / PR / SoMe / Communication)
This position will oversee ghd North America Influencer Marketing, PR, Social Media and Digital strategy & activations. The Senior Manager will play a pivotal role within the organization, helping to spearhead innovative Influencer & Digital Marketing strategy & thinking while aiding to leapfrog brand awareness, engagement, consumer acquisition, and maintain brand equity across the Influencers / PR / SoMe space. Also in the scope of the role is Strategy & Influencer relationship management, partnerships leadership & management and identifying strategic opportunities for exclusive content / PR /SoMe partnerships & initiatives. This position is responsible for translating overall business and brand marketing and sales objectives into “always-on” Influencer & Digital strategies across 360 campaigns, social, PR and content. Senior Manager will not only be responsible for the performance of all Influencers / PR / SoMe tactics but also for the ability of those tactics to drive the overall business success and meet business KPIs.
Position reports to the ghd NA Marketing Director.
Influencer Marketing & Digital/SoMe Strategy & Planning
Work with the top management to determine the parameters of a company's Influencer & SoMe strategy & presence
Champion industry-leading digital (Influencer & SoMe) campaign strategy, finding new ways to grow brand awareness, engagement, equity and new client acquisition
Research and stay ahead of digital/communication innovation and platforms, exploring new opportunities and formulating proposals for how these can be leveraged
Assess current/past influencer marketing strategies and tactics and recommend modifications or new solutions to meet brand and business objectives
Develop planning calendars against Influencer/SoMe initiatives that support key objectives for ghd brand and customer digital platforms
Identify, evaluate, and carry out collaboration opportunities to support overall business objectives
Leverage internal and external resources and data sources to report on the successes/challenges of ongoing initiatives and campaigns and provide direction on actionable opportunities for enhancement
Ensure flawless execution of all Influencer/SoMe marketing activities
Grow and optimize affiliate marketing program. Develop an affiliate payout structure which will create multiple tiers of affiliates. Monitor execution and optimize program through analysis and testing
Lead day-to-day execution of all Influencer/SoMe/PR campaigns - managing external vendors, agencies, and internal teams to proactively keep ahead on timelines, deliverables, and communications
Provide briefs to creative team that contain all assets needed to kick off & execute projects
Stakeholder Relationships and Coordination
Have a strong communication ability to work within a global team and with retail/professional customers
Have a strong understanding of ghd brand positioning and hair tools category
Serve as the Influencer/SoMe/Pr marketing lead for all cross-functional activity and communication (internally and externally)
Work with Commercial, Education, Sales, and Retail teams to gain input and support for opportunities & priorities required to achieve plans
Share key insights with team members and others throughout the organization
Content Management & Merchandising
Collaborate with the design team on the creation of website assets.
Manage new product setup including product details, photography and copy updates
Ensure a best-in-class customer experience by leading the merchandising and marketing messaging updates across the website on a regular basis
Analytics and KPI’s
- Develop timely reports on the performance of PR / Influencer / SoMe programs and activities and assess achievement against goals
Principal Skills, Knowledge & Personal Attributes Required:
7-8 years in a similar Marketing and/or Influencer Marketing/PR role in a global hair company
Well-rounded strategist with previous experience working within the consumer and professional beauty categories
PR, digital and social-savvy with a passion for innovation
Experience building, growing and optimizing customer & consumer engagement programs.
Self-starter and highly motivated; capable of working independently, yet collaboratively, within a fast-paced environment
A proven track record in PR and managing Influencers (media, trade, partnership relations management)
Exceptional project management and analytical skills
Strong communication skills with the ability to build and maintain good rapport with internal and global teams as well as external vendors and handle situations with confidence, tact, and resourcefulness
Requires a Bachelor's degree or equivalent relevant experience.
Equal Employment Opportunities
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
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