Coty Inc Brand Manager, Lifestyle Scenting in New York, New York

Equal Employment Opportunities

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender,

disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected

by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,

experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link at https://app.box.com/s/hyf188z5pvagk35ll7w4 to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic at https://app.box.com/s/hj0e3snqaobnqbu70455 en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo

PURPOSE

Our purpose is to celebrate and liberate the diversity of beauty. We challenge convention through invention, expanding our horizons to enrich your reality with possibility. We build brands to

inspire and enable our consumers to experience the confidence and joy of expressing their beauty, their way.

MISSION AND RESPONSIBILITIES

Core Description:

The Brand Manager, Designer is responsible for the researching, developing and implementing a brand and communication strategy, standards and practices company-wide that elicit the behavior, emotion and recognition of the company objectives. He/she will be responsible for the effective management of the marketing, advertising and promotional activities of the organization. The individual will be responsible for planning, forecasting and analyzing the fragrance business, thus proceeding with business recommendations relevant to the overall growth of the category. He/she is extremely versatile and knows his/her market and consumers better than anyone else. He/ she will work closely with global marketing to ensure US market needs are being met. He/she mobilizes his/her team and inspires their involvement in the product process.

Key Responsibilities:

  • Brand equity and positioning

  • Lead and implement the brand strategy and future vision of the brand

  • Marketing plan, budget & P&L

  • Develop yearly brand plan, complete with outlined objectives, strategy and tactics, ensuring growth goals are met

  • Manage all financial variables to meet specific sales and profit goals

  • P&L management, pricing, estimating costs and promotional expenses, effective management

  • Analyze trade funds

  • Identify innovative brand ideas for brand plan

  • Recommend and execute marketing initiatives with team.

  • Brand portfolio management

  • Track and analyze performance (P&L and consumption) and report monthly to management

  • Attend Excess and Obsolete (E&O) meeting and action on follow-ups

  • Manage inventory for multiple brands, including determining E&O items, items for discontinuance, and items to be recycled into future marketing plans including customized account programs and/or sampling programs as well as creating inventory reduction programs with Trade Marketing

  • New product development

  • Gap assessments

  • Analyze industry/competitive trends, perform SWOT analysis and communicate findings.

  • Develop an in-depth understanding of competitive product introductions/promotions and launches worldwide

  • Pricing

  • Analyze industry/competitive pricing and

  • New product financial planning / P&L

  • Develop preliminary volume for market for new launches and provide to Global Marketing

  • Manage all financial variables to meet specific sales and profit goals

  • Support development of C1, C2, and P&L for new product launches

  • Support implementation of pricing for new products

  • Retailer relations

  • Attend sales meetings when requested to present the brand vision, strategies and innovation

  • Create charts for account call presentations

  • Work closely with Sales to ensure Retailers’ needs are met

  • Forecasting

  • Attend Promotional Forecasting meetings and action follow-ups

  • Attend monthly forecast consensus meetings and action follow-ups

  • Forecast unit sales

  • Advertising / media

  • Lead the development of media creative briefs

  • Lead the development of ongoing media plans for brands

  • Develop marketing objectives, media plans and creative strategies for promotions projects

  • Continually evaluate media plan effectiveness in order to contribute to the improvement of future programs

  • PR

  • Responsible for ongoing Public Relations initiatives

  • Promotions / POS merchandising

  • Manage local promotional calendar

  • Analyze promotional performance of all marketing programs

  • Develop promotional collateral following Global guidelines and partnership with Trade Marketing

  • Brand reviews

  • Create Brand Day and Monthly performance presentations

  • Communicate brand project status to management

  • Market research / market intelligence

  • Analyze IRI data on as-needed basis

  • Analyze industry/competitive trends, perform SWOT analysis and communicate findings to manager.

  • Analyze and report on retailer performance on brand

  • Recommend and perform on-going market research

  • Value analysis

  • Manage on-going value analysis

  • Manage all financial variables to meet specific sales and profit goals

  • Licensor management

  • Interface with licensor, as requested by Global Marketing

Other Responsibilities and Skills :

  • Strong professional outlook and interpersonal skills to interface with all marketing support teams in order to actualize marketing programs. This includes on-going project management with Purchasing, Package Development, Trade Marketing, Creative, Displays, Sales, Financial, Research and Operations teams

  • Supervise / develop brand timelines and process to monitor progress

  • Communicate and work effectively with people at all levels both internally and externally

  • Drive to elevate brand performance to the next level including new, different, and creative approaches

  • Translate creative ideas into achievable results

  • Build a team climate; supervise and develop subordinates

Application Pre-Requisites:

  • 4-year undergraduate Degree, or equivalent, MBA Preferred

  • 5+ year’s professional experience in a sales/marketing environment

SPECIAL SKILLS REQUIRED:

  • Strategic- Planning, administration, facilitation, creativity, problem analysis, decision making

  • Business- Work-flow structuring, monitoring, product knowledge, account administration, automated office systems, multi-tasking, analytical, quantitative, organizational, detail-oriented, time management

  • Creativity and Innovation - Creativity, Business savvy, originality, intuition

  • Leadership and Personal - Motivating others, development of employees, communication, objectivity, integrity, dependability, initiative, flexibility, sensitivity, impact, tenacity, autonomy, collaboration

  • Technical - Powerpoint, Excel, and Word

We are Coty – and our people make us who we are.

It’s important that we find individuals who are a great fit for our business, not just for us but for you too. We want people to thrive here and, if you are the right culture fit with us and we with you, you’ll be able to shine and achieve beyond your own expectations.

  • For us, beauty is and beauty does. We are very focused because we all want the same thing: to help our consumers celebrate and liberate the diversity of their beauty – and that takes creativity, excellence and radical thinking – we are here to disrupt the beauty industry on behalf of consumers and you need to want to join that mission to succeed here.

  • We have an energetic intensity about us. We’re quite relentless in our determination to deliver, always accountable for our actions and tenacious. We will not be beaten by obstacles.

  • Responding quickly with agile thinking to business challenges and opportunities is second nature to us. We like it that way as it means we can be creative and find new ways to make things happen fast. Colleagues will expect it of you and you’ll expect it of them – we’re a team and we help each other. We’re all in it together – irrespective of level or part of the business.

  • We always go the extra mile, pushing the boundaries to be that best partner we can be to our customers and to excite and delight our consumers.

  • When you join Coty, you become part of a vibrantly diverse and energetic group who have fun in an intense sort of way. Because we’re not just here for the ride, we want to change things.

ABOUT US

Coty’s purpose is to celebrate and liberate the diversity of our consumers’ beauty. Aligned to this is our mission – to strive over time to become the global industry leader by being the clear challenger in beauty, delighting consumers and creating long term shareholder value.

We are one of the world’s largest beauty companies with approximately $9 billion in revenue, and our strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands.

As the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics, we operate across three divisions:

  • Coty Consumer Beauty: focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as COVERGIRL, Max Factor and Rimmel

  • Coty Luxury: focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy

  • Coty Professional Beauty: focused on servicing salon owners and professionals in both hair and nail with brands such as Wella Professionals, Sebastian Professional, OPI and ghd

Coty is a truly global player with over 20,000 employees, operations in more than 40 countries in Asia, Latin America, Australia, Middle East and Africa, as well as Europe and North America and products sold in over 130 countries and territories. Our headquarters are in London, New York, Geneva and Paris.

Want to know more?

For additional information about Coty Inc., please visit www.coty.com .

At Coty, we embrace Diversity. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability.

Equal Employment Opportunities

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender,

disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected

by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,

experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.