Coty Inc Director, Global Media, Consumer Beauty in New York, New York

Equal Employment Opportunities

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender,

disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected

by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,

experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

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PURPOSE

Our purpose is to celebrate and liberate the diversity of beauty. We challenge convention through invention, expanding our horizons to enrich your reality with possibility. We build brands to inspire and enable our consumers to experience the confidence and joy of expressing their beauty, their way.

MISSION AND RESPONSIBILITIES

POSITION OVERVIEW:

The Director of Global Media is responsible for all aspects of global communication planning including strategy development, analytics, creative collaboration, global media guidelines and best practices education, media plan validations and innovation.

The DGM will partner closely with Brand and cross-functional teams to create cohesive, seamless experiences across consumer touchpoints, while working with the VP, Global Media to define engagement objectives that will help ensure business goals.

Responsibilities include (but are not limited to) the following across Process, Planning, and Implementation:

Process:

  • From global strategy through to local market execution and reporting, the Director continuously improves the workflow and process between discipline, brand, and cross-functional teams, identifies and resolves bottlenecks limiting program execution.

  • With a focus on a data-driven, consumer centric approach to drive consumer engagement across all possible marketing touch-points, the Director will:

  • Lead programs, projects and necessary teams to build, deploy, and measure effective media strategies and programs

  • Provide proactive project management focused on driving campaigns/projects from the global brand through the markets

  • Collaborate and work cross-functionally with key internal business partners (Product, CMI, Retail strategy, local market leads) to develop coordinated strategies and process for planning and execution of media to drive commercial objectives

  • Monitor and respond to all analytics relating to media

  • Audit the process after implementation to ensure that media is achieving KPIs

  • Enable the delivery of a unified tone of voice across all touch points (traditional and social channels) through guidelines and frameworks for Consumer Engagement

  • Liaise with the Data and Technology teams to ensure we are surfacing and optimizing against the right consumer, behavioral and transactional data to both improve consumer experiences and business performance

  • Ensure Best-in-Class, consumer-centric media and communications through continual Test, Learn, & Implementation in coordination with local market teams

  • Ensure creative is developed that meets the needs of the global brand and can be integrated at a local level; partner with local markets to facilitate development of relevant and compelling messaging, and to quickly and effectively deliver them to consumers with a full range of traditional and digital media assets

  • Ensure Marketing/Creative briefs are informed by research, analytics, positioning, and key strategies

Planning:

The Director, with the VP, will lead the development of the Global Brand Strategy, and in doing so will drive consumer engagement through Media, Content, and Activation Strategies that are aligned with brand equity, platform relevancy, and consumer targeting, and drive overall consumer-centric communication.

The Director will:

  • Identify, scope and define the Consumer Journey with clear ownership, deliverables and accountability across stakeholders and cross-functional teams

  • Partner with Product Marketing, Creative, E-Commerce, and Regional / Local Teams to define the consumer journey and create category-specific winning strategies

  • Identify key drivers and make recommendations for optimization and future strategy including social listening, consumer segmentation, audience development and platform trends and market feedback

  • Create an approach for data-driven consumer engagement activities and optimizations throughout the channels and platforms

  • Remain up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities; understand and advocate early adoption of relevant new platforms and technologies, bringing them to cross-functional teams for brainstorming or execution to further business objectives

  • Seek and synthesize applicable data, consumer insights and market research to make informed recommendations for strategic planning

  • Analyze and understand in detail the “why” behind the results and formulate action plans on how to accelerate; partner with senior leadership regarding strategic changes as necessary

Implementation

The Director will work in close partnership with local media teams and feed local requirements and market needs to the global brand teams as well as review development of go-to-market strategies.

The Director Will:

  • Deploy Consumer Engagement Strategies to local markets and consult with key counterparts locally to execute the strategy

  • Work with markets to adapt global plans and assets to develop innovative local programs

  • Support and oversee execution of marketing strategy and tactics through multiple channels including digital and social media platforms; assist in the development of marketing content strategy approach that serves to support all aspects of the commercial objectives including development of assets (video and other multimedia) and related content

  • Recommend media budgets and media spend thresholds per brand, market and media type; assist local market leads in optimizing a promotional and advertising budget to achieve established objectives; review and validate plans and ensure brands adhere to global guidelines as necessary

  • Develop metrics and key performance indicators to ensure the quality, timeliness, and cost-effective, high-quality manner in which all plans are implemented locally with a focus on results/impact

  • Liaise with markets to understand local digital-centric initiatives and help markets take leadership positions vs competitors

  • Communicate engagement strategies and programs to markets, providing best practices, guidance and support when needed

  • Track and monitor KPIs in “real time” to advise and assist markets to adjust or pivot strategies and tactics as needed; interpret and disseminate analytics to inspire new ideas

Overall

In line with the Coty values, the Director will:

  • Be the media expert and advocate. This will be demonstrated within the strategies that are recommended as well as the ongoing discussions.

  • Know the media & media technology landscape. This should be reflected in the guidance given to our marketing and agency teams, in our recommendations, in our measurement and in our learning agenda

  • Build a strong collaborative working relationship and create alignment with other Channel leads (Influencer Marketing, Digital, Creative, Local Media Leads, etc.) and our agency partners

  • Be both a leader and a team player, with a strong degree of organizational savvy

  • Be a change agent. There will be a need to challenge the status quo as well as to push for success through the ‘tried & true'

  • Create, manage and grow our partnerships with external media and media analytics partners

SPECIAL SKILLS REQUIRED:

  • Strategic- Planning, administration, facilitation, creativity, problem analysis, decision making

  • Business- Work-flow structuring, monitoring, product knowledge, account administration, automated office systems, multi-tasking, analytical, quantitative, organizational, detail-oriented, time management

  • Creativity and Innovation - Creativity, Business savvy, originality, intuition

  • Leadership and Personal - Motivating others, development of employees, communication, objectivity, integrity, dependability, initiative, flexibility, sensitivity, impact, tenacity, autonomy, collaboration

We are Coty – and our people make us who we are.

It’s important that we find individuals who are a great fit for our business, not just for us but for you too. We want people to thrive here and, if you are the right culture fit with us and we with you, you’ll be able to shine and achieve beyond your own expectations.

  • For us, beauty is and beauty does. We are very focused because we all want the same thing: to help our consumers celebrate and liberate the diversity of their beauty – and that takes creativity, excellence and radical thinking – we are here to disrupt the beauty industry on behalf of consumers and you need to want to join that mission to succeed here.

  • We have an energetic intensity about us. We’re quite relentless in our determination to deliver, always accountable for our actions and tenacious. We will not be beaten by obstacles.

  • Responding quickly with agile thinking to business challenges and opportunities is second nature to us. We like it that way as it means we can be creative and find new ways to make things happen fast. Colleagues will expect it of you and you’ll expect it of them – we’re a team and we help each other. We’re all in it together – irrespective of level or part of the business.

  • We always go the extra mile, pushing the boundaries to be that best partner we can be to our customers and to excite and delight our consumers.

  • When you join Coty, you become part of a vibrantly diverse and energetic group who have fun in an intense sort of way. Because we’re not just here for the ride, we want to change things.

ABOUT US

Coty’s purpose is to celebrate and liberate the diversity of our consumers’ beauty. Aligned to this is our mission – to strive over time to become the global industry leader by being the clear challenger in beauty, delighting consumers and creating long term shareholder value.

We are one of the world’s largest beauty companies with approximately $9 billion in revenue, and our strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands.

As the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics, we operate across three divisions:

  • Coty Consumer Beauty: focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with

  • brands such as COVERGIRL, Max Factor and Rimmel

  • Coty Luxury: focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy

  • Coty Professional Beauty: focused on servicing salon owners and professionals in both hair and nail with brands such as Wella Professionals, Sebastian Professional, OPI and ghd

Coty is a truly global player with over 20,000 employees, operations in more than 40 countries in Asia, Latin America, Australia, Middle East and Africa, as well as Europe and North America and products sold in over 130 countries and territories. Our headquarters are in London, New York, Geneva and Paris.

Want to know more?

For additional information about Coty Inc., please visit www.coty.com .

At Coty, we embrace Diversity. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability.

Equal Employment Opportunities

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender,

disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected

by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,

experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.