Coty Inc Director, US Marketing (Luxury) in New York, New York

Equal Employment Opportunities

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender,

disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected

by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,

experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link at https://app.box.com/s/hyf188z5pvagk35ll7w4 to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic at https://app.box.com/s/hj0e3snqaobnqbu70455 en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo

PURPOSE

Our purpose is to celebrate and liberate the diversity of beauty. We challenge convention through invention, expanding our horizons to enrich your reality with possibility. We build brands to inspire and enable our consumers to experience the confidence and joy of expressing their beauty, their way.

MISSION AND RESPONSIBILITIES

We are actively looking for our future U.S. Marketing Director Tiffany, Chloe, Bottega Veneta, Alexander McQueen, Miu Miu and Balenciaga : You will lead the acceleration of this premium cluster and be responsible for developing and implementing the U.S. Marketing strategy, in alignment with the US financial targets and the Global marketing strategy.

You will also play a key role to drive the customer marketing strategy and execution of the Specialty channel (Neiman’s, BG, Saks, Bloomingdales, Nordstrom…)

MISSION DETAILS:

The Marketing Director will lead collaboratively key cross-functional teams, strategizing around all aspects of marketing including: Media, influencers/PR, merchandising, retail dotcom, sales/retail/ education, demand planning, finance, on the overall brand strategy while managing top management requests and the day-to-day business needs.

Execute Strong programs to reach SOM, Sales and Financial targets for the on-going year.

  • Media : drive the media planning process for the portfolio. Ensure alignment and influence strategic direction and recommendations. Collaborate with the Influencer Marketing team, to ensure a cohesive communication program for the portfolio

  • Maximize the execution of the promotional support for the portfolio : Develop complete programs (offers and in-store) and wrap up key promotional periods with performance analysis and key learning to maximize future executions.

  • Creative Brief for in-store executions.

  • Account specific events and plans in partnership with Event Planning team.

  • Create strong alliance with Sales leadership to ensure key account plans are aligned with brand strategies.

  • Flawless launch of newness including 360 campaigns with above the line and below the line.

  • Help manage portfolio profitability through SKUs management, cost of goods optimizations, mix and budget optimization.

  • Create retailers strategies & presentations and present to retailer partner to obtain their buy-in as needed.

  • Support forecasting process . Work with the forecasting team and support phasing of saleable and promotional items.

Execute Strong programs to achieve Sales and Financial targets for the Specialty Channel:

  • Partner with Merchandising & Sales to up-grade in store presence

  • Partner with sales and education on High Touch programs in store

  • Partner with influencer marketing team & ecom team to maximize online presence

Strategically Plan the coming years based on learning, insights and a hunger for innovation:

  • Prepare marketing plans for specific products/categories via

  • Portfolio / brands performance analysis and specific programs deep-dive.

  • Consumer trends, consumer insights, category dynamics, innovative approaches in different categories

  • Partner with Global on deep dive market research, analysis and insights to develop long-term brand strategies.

  • Evaluate new product opportunities, analyzing potential in terms of sales, profit, and ideal fit against other products.

Develop and Coach 4 direct report:

  • Marketing Manager Tiffany & Chloe

  • Assistant Marketing Manager Tiffany & Chloe

  • Marketing Manager Bottega Veneta, Alexander McQueen, Miu Miu and Balenciaga

  • Merchandising & Customer Manager

THE IDEAL CANDIDATE:

  • Strategic mind with strong Business acumen : Proven Brand Strategist with deep consumer understanding. Analytical thinking and accuracy

  • Creativity, Innovation & Intuition

  • Passionate about Beauty and Luxury

  • Strong attention to detail & an eye for luxury

  • Knowledge of beauty products / trends / social media and influencer programs

  • Leadership and Personal : team builder/team player, great motivator, development of talent, excellent communication skills

  • Focused & Agile: Proactivity and start-up mindset, excels in a fast pace environment, autonomy/ initiative, tenacity/resilience to achieve targets

  • Education / experience

  • 10+ years relevant work experience in marketing or product management

  • Experience in beauty categories is a must

  • Digitally savvy

  • A bachelor's degree is required, and an MBA is preferred.

  • Master MS Office (specifically Excel, PowerPoint)

THE COTY IDEAL FIT

We are Coty – and our people make us who we are.

It’s important that we find individuals who are a great fit for our business, not just for us but for you too. We want people to thrive here and, if you are the right culture fit with us and we with you, you’ll be able to shine and achieve beyond your own expectations.

  • For us, beauty is and beauty does. We are very focused because we all want the same thing: to help our consumers celebrate and liberate the diversity of their beauty – and that takes creativity, excellence and radical thinking – we are here to disrupt the beauty industry on behalf of consumers and you need to want to join that mission to succeed here.

  • We have an energetic intensity about us. We’re quite relentless in our determination to deliver, always accountable for our actions and tenacious. We will not be beaten by obstacles.

  • Responding quickly with agile thinking to business challenges and opportunities is second nature to us. We like it that way as it means we can be creative and find new ways to make things happen fast. Colleagues will expect it of you and you’ll expect it of them – we’re a team and we help each other. We’re all in it together – irrespective of level or part of the business.

  • We always go the extra mile, pushing the boundaries to be that best partner we can be to our customers and to excite and delight our consumers.

  • When you join Coty, you become part of a vibrantly diverse and energetic group who have fun in an intense sort of way. Because we’re not just here for the ride, we want to change things.

ABOUT US

Coty’s purpose is to celebrate and liberate the diversity of our consumers’ beauty. Aligned to this is our mission – to strive over time to become the global industry leader by being the clear challenger in beauty, delighting consumers and creating long term shareholder value.

We are one of the world’s largest beauty companies with approximately $9 billion in revenue, and our strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands.

As the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics, we operate across three divisions:

  • Coty Consumer Beauty: focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as COVERGIRL, Max Factor and Rimmel

  • Coty Luxury: focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy

  • Coty Professional Beauty: focused on servicing salon owners and professionals in both hair and nail with brands such as Wella Professionals, Sebastian Professional, OPI and ghd

Coty is a truly global player with over 20,000 employees, operations in more than 40 countries in Asia, Latin America, Australia, Middle East and Africa, as well as Europe and North America and products sold in over 130 countries and territories. Our headquarters are in London, New York, Geneva and Paris.

Want to know more?

For additional information about Coty Inc., please visit www.coty.com .

At Coty, we embrace Diversity. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability.

Equal Employment Opportunities

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender,

disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected

by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,

experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.