Coty Inc Manager, Digital Marketing and Social Media - Rimmel in New York, New York

Equal Employment Opportunities

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender,

disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected

by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,

experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

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PURPOSE

Our purpose is to celebrate and liberate the diversity of beauty. We challenge convention through invention, expanding our horizons to enrich your reality with possibility. We build brands to inspire and enable our consumers to experience the confidence and joy of expressing their beauty, their way.

CORE DESCRIPTION

Coty is seeking a passionate, dedicated, organized and entrepreneurially minded Digital Marketing & Social Media Manager to join the Rimmel team. The Digital Marketing & Social Media Manager will play a critical role in shaping and driving Rimmel's digital marketing & Social Media strategies and will demand a unique degree of collaboration with teams across the organization (brand marketing, media, influencer marketing, e-commerce/e-retail and agency partners) to deliver campaigns that not only drive key KPIs but also tell the Rimmel brand story in a differentiated, powerful way. This candidate will be required to bring new thinking to Rimmel and follow up by executing and evaluating performance of programs and content. The ideal candidate lives and breathes analytics and strategy, has a creative eye, and is always up to date on the latest platforms, tools, and trends.

MISSION AND RESPONSIBILITIES

  • Work with Global & US digital team to ensure success across all of Rimmel’s digital experiences (social, e-retail, site, email, influencers, etc).

  • Drive social strategy, messaging and analytics for the brand in the US, creating innovative social campaigns that engage consumers + influencers across multiple social media and digital platforms . Establish clear guidelines and growth strategies for each platform that evolves with best practices.

  • Work with Global & US brand teams to ensure a thorough understanding of Rimmel’s priorities, product innovations and in-market launch timelines.

  • Develop and manage the Rimmel social media calendar - including visuals, copy, social tone of voice and messaging standards - across social media platforms including Facebook, Twitter, Instagram, YouTube, Snapchat, etc. Source content for calendar planning and balance content across brand owned and user generated content to optimize consumer engagement and brand advocacy

  • Identify and retain appropriate agencies for the development of content. Manage daily working relationship with agency(ies) to oversee content creation and ensure continuity in messaging, brand imagery and quality

  • Leverage global brand codes and guidelines for localized digital activations and social partnerships

  • Oversee daily community management across all platforms. Escalate issues to Marketing Director and VP, and consumer affairs/legal as needed.

  • Possess strong analytical skills - overseeing quantitative/qualitative analysis for US initiatives, including developing the analytics framework, establishing KPIs, measuring performance and identifying key insights to optimize strategy and creative decisions.

  • Utilize search and social insight tools to rank partners/influencers in accordance to KPIs and campaign objectives; Leverage data and benchmarks to provide recommendations.

  • Oversee US digital email strategy and deployment

  • Track current beauty trends/news with momentum on social media and brainstorm with brand team new content ideas, reposts, retweets, regrams so that the brand is actively participating in daily social media conversations

  • Understand and leverage consumer insights to provide creative solutions and activation ideas that bridge PR, social media, and e-commerce to maximize consumer engagement

  • Source and vet up-and-coming social media tools, platforms, events, to maximize the brand’s social media/digital footprint.

  • Contribute in depth knowledge of emerging social media platforms, tech and digital knowledge

  • Manage digital budget

  • Direct Reports : (1) Assistant Manager, Social Media

QUALIFICATIONS AND EXPERIENCE: (Academic, Professional, Relevant Job Knowledge)

  • Bachelor’s degree required

  • 5 Years’ of experience in digital marketing is a must

  • Must have a passion for and strong knowledge of digital strategy, execution, and analytics.

  • Must possess strong analytical skills, highly detailed-oriented with unprompted follow-through.

  • Must possess strong oral and written communication and excellent computer skills.

  • Must be flexible, determined and an excellent team player.

  • Must possess the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and affiliate teams.

  • Agency experience accepted.

  • Branding/beauty/fashion experience a plus.

  • Must be accountable and organized with the ability to handle a multitude of projects.

SPECIAL SKILLS REQUIRED:

  • Strategic- Planning, administration, facilitation, creativity, problem analysis, decision making

  • Business- Work-flow structuring, monitoring, product knowledge, account administration, automated office systems, multi-tasking, analytical, quantitative, organizational, detail-oriented, time management

  • Creativity and Innovation - Creativity, Business savvy, originality, intuition

  • Leadership and Personal - Motivating others, development of employees, communication, objectivity, integrity, dependability, initiative, flexibility, sensitivity, impact, tenacity, autonomy, collaboration

We are Coty – and our people make us who we are.

It’s important that we find individuals who are a great fit for our business, not just for us but for you too. We want people to thrive here and, if you are the right culture fit with us and we with you, you’ll be able to shine and achieve beyond your own expectations.

  • For us, beauty is and beauty does. We are very focused because we all want the same thing: to help our consumers celebrate and liberate the diversity of their beauty – and that takes creativity, excellence and radical thinking – we are here to disrupt the beauty industry on behalf of consumers and you need to want to join that mission to succeed here.

  • We have an energetic intensity about us. We’re quite relentless in our determination to deliver, always accountable for our actions and tenacious. We will not be beaten by obstacles.

  • Responding quickly with agile thinking to business challenges and opportunities is second nature to us. We like it that way as it means we can be creative and find new ways to make things happen fast. Colleagues will expect it of you and you’ll expect it of them – we’re a team and we help each other. We’re all in it together – irrespective of level or part of the business.

  • We always go the extra mile, pushing the boundaries to be that best partner we can be to our customers and to excite and delight our consumers.

  • When you join Coty, you become part of a vibrantly diverse and energetic group who have fun in an intense sort of way. Because we’re not just here for the ride, we want to change things.

ABOUT US

Coty’s purpose is to celebrate and liberate the diversity of our consumers’ beauty. Aligned to this is our mission – to strive over time to become the global industry leader by being the clear challenger in beauty, delighting consumers and creating long term shareholder value.

We are one of the world’s largest beauty companies with approximately $9 billion in revenue, and our strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands.

As the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics, we operate across three divisions:

  • Coty Consumer Beauty: focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as COVERGIRL, Max Factor and Rimmel

  • Coty Luxury: focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy

  • Coty Professional Beauty: focused on servicing salon owners and professionals in both hair and nail with brands such as Wella Professionals, Sebastian Professional, OPI and ghd

Coty is a truly global player with over 20,000 employees, operations in more than 40 countries in Asia, Latin America, Australia, Middle East and Africa, as well as Europe and North America and products sold in over 130 countries and territories. Our headquarters are in London, New York, Geneva and Paris.

Want to know more?

For additional information about Coty Inc., please visit www.coty.com .

At Coty, we embrace Diversity. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability.

Equal Employment Opportunities

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender,

disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected

by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,

experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.