Coty Inc Brand Manager in Singapore, Singapore
Together with Global Marketing, manage commercial relationship and define Brand A&CP model at Global Level.
Monitor and Analyze market trends, research consumer markets, competitors’ activities, our brand positioning, to identify opportunities and key issues, including researches and determine product weaknesses and areas to be modified,
Take Brand ownership, provides the vision, mission, and goals,
Translate brand strategies into brand plans, brand positioning and go-to-market strategies,
Define product strategies, road maps, and develop mid-term plan and financial analyses.
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs). Make recommendations for senior management based on learnings to keep on optimizing
Oversee marketing and advertising activities to ensure consistency with product line strategy, including approval of local adaptations of global assets
Monitor product distribution and consumer reactions and anticipate bottlenecks
Secondary Responsibilities (as Contributor):
Development of launch & activation package and ensure timely readiness
Adapt concept sells for every initiatives for local retailers
Build global assortment (mandatory shades, minimum and maximum assortment) per type of retail/channel to maximize C1
Approve local media plan (Luxury specific) Note 1: Development of media plan is local responsibility, as is budget sign off
Define global promotions guidelines (including TPR guidelines/promotional level - giftsets) by brand, by market and approve local promotion mechanisms (Giftsets, GWP…)
ROLE REQUIREMENTS: THE COTY IDEAL FIT
Bachelor Degree with equivalent brand marketing experience
5 years’ experience in similar or marketing role. 3 years Skincare experience in selective brands mandatory.
Good knowledge of Beauty products categories is preferred.
Skills and Competencies:
Drive for result and leadership skills
Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
Strong analytical skills and data-driven thinking
Up-to-date with latest trends and marketing best practices
Comfortable working with numbers , metrics and spreadsheets
Outstanding interpersonal skills, relates and communicates well with all kinds of people, respond to others’ concerns and aims for win-win outcome
Outstanding communication skills, capable to clearly articulate complex ideas to different kinds of audience.
Ability to recover quickly from set-backs or changes. Quickly adapts to market conditions and changes plans accordingly. Ability to work with expected risks and uncertainty.
Excellent understanding of the full marketing mix and highly creative with ability to think of out of the box