Coty Inc Senior PR Manager in Singapore, Singapore


We are looking for a talent to be based in Singapore. You will lead our overall PR strategy for Singapore and South East Asia of our entire portfolio of brands under the COTY Luxury division.


  • Oversee all PR activities in Singapore/Malaysia/Thailand for the entire COTY Luxury portfolio of brands.

  • Report to Regional Asia Cluster Marketing Director, Luxury (based in Singapore) and work closely with Commercial Leader.

  • Develop and execute public relations/communications activities

  • Develop press materials: press release, statement, feature editorial, advertorial, fact sheet and other related materials

  • Execute media/consumers/KOLs events such as press conference, media photo call, media trip, consumer/blogger gathering and etc.

  • Client/vendor/inter-office communications

  • Maximize Coty fragrances brands visibility in all/ largest appropriate editorial platforms, offline (print, TV shows, product placement, …) and online, delivering top ranking in editorial coverage behind priority brands

  • Drive key editorial stakeholders (editors, publishers, …) and influencers (celebrities, power bloggers, make-up artists, stylists, entertainment agencies, …) engagement into Coty luxury brands

  • “PR expert” driving PR Global team to develop or endorse all materials (PR angles/ alibis, …) allowing to maximize Coty fragrances brands engaging editorial visibility in Singapore

  • Report achievement against KPIs on key brands and keep showing pro-activeness in offering opportunities/ solutions to boost performance and on-going build bigger and bigger visibility of Coty Luxury brands in Singapore.

  • Perform PR caravan on A-launches, 4-6 times a year

  • Adapt/develop all PR Global materials into local language and in optimal ways to win vs editors, influencers and ultimately consumers, with strict respect of Global guidelines. PR materials include Press Release, Q&As and background information behind major projects

  • Manage International Press trips/ Lead Singapore/Malaysia/Thailand participation into International events (including HK editors and/ or influencers best management on-site)

  • Lead the preparation of PR events and host on-site

  • Manage all paid-editorials negotiations and drive paid-editorials (tie-ups) best-in-class execution in respect with brand spirit/ positioning and Global guidelines

  • Negotiate online visibility on editorial SNS platform (typically Instagram pages or power-blogs)


  • Strong written and oral communications skills in English

  • Team player with high sense of accountability

  • Good time management and organizational skills

  • Experience in social media communications/digital media practice is preferred